![]() ![]() The most notable data points: the majority of respondents say that it’s the worst offender ads that give online ads a bad name. 79% also feel that they’re being tracked as a result of retargeted ads. More generally, 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general. The most frustrating experience for online browsers involve full page pop-up adverts that require the user to find an “X” to remove. We also asked respondents about specific ad types and scenarios. Mostly offline ads like magazine and print ads and TV ads are viewed favorably. What types of online ads do people like and dislike today? What are their general views on online advertising in general? In our survey of 1,055 online browsers in the US and Europe, we found that they disliked pop-up ads, mobile ads, and video ads the most. Regional Differences Between The US, UK, Germany, and France.Is It All Doom And Gloom - Will People Accept Any Advertising Online?.Will People Turn Off Their Ad Blocker Or Pay For Content?.People's Response To Annoying Ads: Install Ad Blockers.How Online Browsers Feel About Ads Today.Though AdBlock Plus was involved in the research survey, the views in this report are entirely HubSpot’s. To figure out what to ask, we partnered with AdBlock Plus, one of the most widely used ad blocking extensions in the world, to create the study questions and secure survey responses through SSI, an independent survey panel provider. We wondered: is there a way that content producers and ad publishers can make money without creating a hugely disruptive and annoying ad experience? What kind of advertising do online browsers tolerate today, and why do they use ad blockers to begin with? A previous HubSpot study revealed people really vent their ire on specific types of ads (think pop-ups and autoplaying videos), so we set out to find out more. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.īased on the way the landscape is evolving, the future of online advertising is looking more and more tenuous. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content.
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